Parole Fertili - Fertile Words - is a digital storytelling project that was set up in 2016 and dedicated to the sharing of people's experiences throughout the course of their journey in search of a child. The platform was designed by the Center for Digital Health Humanities with the unconditional contribution of IBSA Italia.
Before the arrival of Parole Fertili, there were only two places to talk about fertility on the internet: either the forums, whose content was aimed mainly at requests for help and information or specialist websites on medically assisted procreation.
Parolefertili.it was new because it brought a completely different narrative to the internet: what it is, in fact, is a platform on which people - men, women and couples - are free to share their experiences without filters and to donate their stories, even anonymously. The result was explosive and liberating: dozens and dozens of stories with a strong emotional impact were shared, some with a happy ending, some with a less happy ending, and people felt part of a community of parents, and aspiring parents, in which everyone really felt included in each particular personal and emotional situation.
The metaphor of the project was that of giving: the life stories and the emotions of the people sharing their stories and the attention and empathy of the readers who symbolically "adopted" the published stories.
The returning of the gift
By supporting the publication of "Parole Fertili. Viaggio alla ricerca di un figlio" ("Fertile words. Journey on the search for a child") IBSA wanted to give something precious back to all the people, men and women, that donated their story, in the knowledge that the path of Medically Assisted Procreation (MAP) can be dealt with in a more natural and comfortable manner, if experienced and shared with empathy. The project also aimed to be an incentive to promote awareness for those working in the sector, in order to encourage them to act and interact with greater attention to the different personal sensitivities of the couples following this path.
The book, published by Mondadori Electa with the unconditional contribution of IBSA Italia, consists of more than fifty stories, created to share the most precious thing: the experience and knowledge that MAP is not an easy path, that it can trigger strong emotions and can influence the entire life of a couple, even beyond the search for a child.
Casa dos Curumins
Casa dos Curumins offers dreams and hopes to children and young people living in the Santa Terezinha favela, in the suburbs of Sao Paolo, Brazil. The association was founded In Switzerland in October 2005 with the aim of working with the volunteers of Santa Terezinha, who have been providing social services in this district for many years.
The goal of the initiative is to offer opportunities and practical alternatives to those that have lost all hope and dreams, giving them the possibility to study, providing much-needed food, professional training, healthcare assistance for children, young people and their families, and conveying strong ethical values.
I Bambini delle Fate
For years IBSA Italia has been working with the social enterprise "I Bambini delle Fate", which provides economic support in social inclusion projects for families with children and young people affected by autism and other disabilities.
More specifically, in the Lodi region, the contribution made by the company goes to support the non-profit Stefano and Angela Danelli Onlus Foundation, whose goal is to enhance the protection of the psychophysical wellbeing of families, helping parents to recognize and accept their child's disability, to acquire tools and skills to become more efficient in the everyday management of their child and to deal with adverse events. Through this Foundation, parents can also meet other people and build associations or informal groups to support other families, thus promoting a virtuous circle of social support.
The company promotes the awareness of the subject of parenting by commissioning prestigious Research Institutes, like CENSIS and GFK, to perform surveys in Switzerland and Italy. The analysis of the results of these surveys enables data to be collected that provides the general public with a comprehensive framework and specialists with valuable detailed information.